Our Leadership Team
Lisa Mason, President and Founder of Intelligence Foundry, is a highly experienced marketing executive and consultant with a 25 year track record of achievement driving innovation and growth in world class Consumer Health Care Product companies. She has spearheaded marketing operations with Fortune 500 and Fortune Global 500 firms, including Procter & Gamble and GlaxoSmithKline Consumer Healthcare and has extensive experience in new products from the front end of innovation to launch.
Ms. Mason’s experience includes leading marketing initiatives, market research, and strategy-—from small entrepreneurial businesses to major brands and RX to OTC Switch. She has successfully stood up to the rigors of leadership accountability in Fortune 100 Consumer Health Care Product companies, driving revenue growth through both strategic and tactical marketing in product categories which include: gastro-intestinal products, obesity, migraine, cough/cold, dermatology, sleep aids, oral care, nutritionals/dietary supplements, shampoos, deodorant, laundry and food products and many others.
As a recognized marketing and business turn-around specialist, Ms. Mason quickly changes underperforming businesses through the informed application of strategic marketing, portfolio analyses, brand repositioning and innovation. She is an expert in the implementation of marketing and market research enabling companies to profitably and proactively adjust to changing market conditions, and to manage growth under uncertainty.
With a highly developed ability to integrate diverse sources of data into cohesive set of information and insights, she, and her team of research and marketing experts, conduct in-depth primary and secondary research, apply the insights and intelligence of research to specific business issues, facilitate executive decision-making, and design and implement creative marketing solutions.
Ms. Mason earned her Bachelor of Arts degree from Smith College, Northampton, MA. A member of the Association of Independent Information Professionals (AIIP), the American Marketing Association (AMA), the Society of Competitive Intelligence Professionals (SCIP), and the Special Libraries Association (SLA), she has been honored by Advertising Age as a Top 100 Marketer, and won numerous advertising awards including a gold Effie.
Contact Intelligence Foundry now to tap into our extensive expertise in business research, strategic analysis, and creative marketing.