Designing Your Brand for Smart eMarketing
Designing your Brand Builds your ‘Brandwidth’
Branding is a practice as old as the days of American pioneers, wagon trails, and cattle drives. When Montana, the home of Intelligence Foundry’s headquarters, was settled cattle ranchers branded their livestock to clearly identify their ownership to potential cattle rustlers and thieves. Brands were designed unique to the ranch. The brand mark sent the message, “Make no mistake this cow is mine!” In the Wild Wild West brands were respected: if you got caught with cattle bearing someone else’s brand, you could be hanged!
It’s the same idea in emarketing today. Branding your business on the internet establishes your ownership and business identity. A well-designed brand marks your assets and communicates who you are and what you do in a split second. This is particularly important in the Information Age where your intellectual capital and content defines you.
On the internet the speed of uploading and downloading large files like videos is a function of your connection’s bandwidth. The same communication principle applies to branding. Just like a broader bandwidth increases the effectiveness and efficiency of your connection to the internet, a well-defined brand increases the effectiveness and efficiency of your brandwidth to your customers and prospects.
Intelligence Foundry eMarketing is designed to build your brand’s:
- exceptional value