Survey you internal and external stakeholders to understand stakeholders satisfaction. Many people forget to conduct stakeholder research, yet depend highly on them to meet important business goals and objectives! Both internal and external stakeholders should be surveyed or polled regularly, particularly as it relates to your mutual interest in the customer relationship and/or market growth oppportunities. 

Supplier Surveys:

You count on your suppliers but should you? How do they perceive your company? How have they been impacted by the economic meltdown? We can ask objective questions and get answers that don’t depend on a purchase order. Conduct a simple survey to gain insights about your suppliers and your supplier relationship. Contact IF now to evaluate your security with suppliers…

Community Surveys:

Poll businesses, online communities, or consumers in identified communities for public relations efforts. Get your name out and establish a connection with the communities in which you do business through surveys, and build your marketing campaign around the results. By the way, communities can be both offline and online – don’t forget to cover all your bases. Tell me more about public and community relations…

Business Partner Surveys:

Looking for new strategic business partners? Conduct an industry survey to help you identify new business partners. Or commission business intelligence due diligence on prospective business partners before you make the partnership commitment. Thinking about a strategic partner relationship? Find out if they’re a good fit with your company before taking the risk. Gather business intelligence via a combined approach of surveys and secondary research to know who you’re really doing business with and if this profile really reflects your brand and strategic objectives. Tell me more about custom business intelligence research…

Tips:

• Since your stakeholders are likely to be both internal and external to your organization’s boundaries, it’s a good idea to conduct both an internal and external survey of their unique interests. More than likely the survey questions will vary between internal and external stakeholders. This gives you a more complete picture of your stakeholders satisfaction and enables you to support the key influencers with targeted actions based on your survey outcomes. 

• Stakeholder surveys often tell you more for less cost. We recommend that you keep it simple with less than 10 questions that can be answered in less than 10 minutes. If your survey sample size is calculated for a 95% confidence level, you should be able to extrapolate significant insight conducting internal and external surveys on your marketing stakeholders.